Russel "Holly" Hollenbeck

Owner, aka "Boss"

Lisa Hollenbeck

Owner, aka "Boss Lady"

Holly and Lisa pilot this good ship Alpine, but they know that the wind in her sails comes from the hard work of their outfitters and their support staff.  Take a moment to get to know your local outfitters and sneak a peak past the "Employees Only" door to meet the buyers, marketers and other behind the scenes characters.  Choose a category below:

Angela Roam

Camping / Climbing Buyer

Alpiner Since: 2007

Bonus: Graduated from University of Missouri in Fisheries & Wildlife

What's Your Passion? I enjoy fishing, paddle boarding and gardening. Also observing wildlife is a hobby of mine.

My parents got me started with fishing and gardening when I was a small child. 

Paddle boarding I started thanks to the Alpine Shop!

Favorite place to "Get Outside Yourself:"  Currently...Minnesota

Favorite Book: Any Dan Brown book

Favorite Gear: I swear by Eagle Creek Pack-It accessories when traveling. They help keep everything organized and easy to locate. Plus if TSA has to check your bag you can rest easy knowing all your items won't fall out all over the place!

Annie Wardenburg

Buyer's Assistant

Alpiner Since: 2016

What's Your Passion? I love hiking and camping and snorkeling. I recently went whitewater rafting for the first time in 20 years and now I'm trying to figure out how incorporate that into every vacation I take.

What is your Dream Adventure? My dream adventure is to snorkel in Hawaii.

Favorite place to "Get Outside Yourself:"  Close to home, nothing clears my head like a walk through Queeny Park. I also worked as a park ranger in Rocky Mountain National Park so that is a place that's near and dear to my heart.

Favorite Book: "The Ruins" by Scott Smith

Favorite Gear: Eagle Creek packing cubes and folders.