Alpine Shop's History
Mooers started a climbing shop in a small room upstairs from the home winemaking shop he was moonlighting on the side. Within a month, climbing outsold winemaking, which was soon abandoned in a move to a new larger space.
By 1978, "Mooers Alpine" was thriving, but Mooers was looking to sell and move to the Northwest. A 45-year-old customer of his, a fugitive from corporate life who happened to hail from that exact same area of the country, made an offer and "Mooers Alpine" became "Alpine Shop," under the ownership of Russell "Holly" Hollenbeck.
While climbing is still core to Alpine Shop's business, we now serve almost every type of outdoor enthusiast from backpackers, hikers, campers, paddlers, and cyclists, to snowboarders and skiers at four locations in Missouri and Kansas.
After more than 45 years in the business, it is Alpine Shop's Vision to see: Generations Transformed by Discovery Outdoors.
Generations Transformed by Discovery Outdoors
We love and need the mountains, trails, rivers and wild places. They nourish our spirit. Our mission is - with true enthusiasm - to bring or renew this love to our customers and to each person who works with us.
Alpine Shop is an Independent Specialty Outdoor Retailer that provides World Class Service to our customers by outfitting them with equipment, inspiration and education.
- We seek inspiring ways to provide true hospitality to our customers, community and business partners.
- We share a passion for product quality, searching out the best offerings at every appropriate economic level.
- We will operate as a team—while fostering individual excellence.
- We will actively engage in and support efforts to preserve and improve the environment.
Russell “Holly” and Lisa Hollenbeck
Owners, Alpine Shop