Russel "Holly" Hollenbeck

Owner, aka "Boss"

Lisa Hollenbeck

Owner, aka "Boss Lady"

Holly and Lisa pilot this good ship Alpine, but they know that the wind in her sails comes from the hard work of their outfitters and their support staff.  Take a moment to get to know your local outfitters and sneak a peak past the "Employees Only" door to meet the buyers, marketers and other behind the scenes characters.  Choose a category below:

Mike Noll

Receiving Assistant / Delivery Driver

Alpiner Since: 2000

What's Your Passion? Canoeing, Classic Country Music/Bluegrass/Closet Dead Head.

What is your Dream Adventure? RockyGrass Bluegrass Festival

Favorite place to "Get Outside Yourself:"  Tower Pub Patio

Favorite Book: Shawshank Redemption

Favorite Gear: Yeti

Ray Oliver

Shipping/ Receiving Manager

Alpiner Since: 2005

What's Your Passion? Day Hikes

What is your Dream Adventure? To go on an African Safari

Favorite place to "Get Outside Yourself:"  Laumeier Sculpture Park

Favorite Book: The Year of Magical Thinking [Joan Didion]

Favorite Gear: Sockwell Compression Socks

Jacob Trost

Receiving Assistant - Bagpipe Extraordinaire

Alpiner since: 2017

Bonus: 

• Wilderness First Aid Certified
• Harley-Davidson Technicion
• Soon to be father

What's your passion? My passion is photography, and with that backpacking. It all started when my mother gave me her Pentax K1000 when I was a kid. Add to that the fact that my parents took me on all sorts of travels even around the world. Specifically my mother. So I'd like to say she's the reason I'm an adventure junkie and photographer.

What's your favorite place to "Get Outside Yourself? Far away from city environments. Where wildlife outnumbers people. Where human activity is minimal or non-existent. Backpacking tends to coincide with photography pretty well. So I like to get out on foot, bushwhack through the Superior National Forest, hiking the SHT or OT, or rock hop an Ozark river and get off the beaten path to clear the head and find the shot. No cell service and no light pollution is a must.

Favorite Book: "In the Heart of the Sea" by Nathaniel Philbrick

Outdoor Meet-up Groups:

• Friends of Hawn Association (Ste. Genevieve, MO)
• North Country Trail Association (Lowell, Michigan)

Photography Page: www.jaketrost.photo

Favorite Gear:

• MSR