Russel "Holly" Hollenbeck
Owner, aka "Boss"
Owner, aka "Boss Lady"
Holly and Lisa pilot this good ship Alpine, but they know that the wind in her sails comes from the hard work of their outfitters and their support staff. Take a moment to get to know your local outfitters and sneak a peak past the "Employees Only" door to meet the buyers, marketers and other behind the scenes characters. Choose a category below:
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Receiving Assistant / Delivery Driver
Alpiner Since: 2000
What's Your Passion? Canoeing, Classic Country Music/Bluegrass/Closet Dead Head.
What is your Dream Adventure? RockyGrass Bluegrass Festival
Favorite place to "Get Outside Yourself:" Tower Pub Patio
Favorite Book: Shawshank Redemption
Favorite Gear: Yeti
Shipping/ Receiving Assistant Manager
Alpiner Since: 2005
What's Your Passion? Day Hikes
What is your Dream Adventure? To go on an African Safari
Favorite place to "Get Outside Yourself:" Laumeier Sculpture Park
Favorite Book: The Year of Magical Thinking [Joan Didion]
Favorite Gear: Sockwell Compression Socks
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