These are the best wool socks available. I used to wear Smartwool but kept getting holes in the toe area. I started wearing these and they are a lot more durable and haven't had the same issue at all. They also use a softer wool than Smartwool.

These are a great fitting pair of socks. They have added cushion in the heel and toe and extra breathability everywhere else. My favorite part about the Fits brand is the articulated heel!

These socks are awesome! They offer cushion, warmth and comfort. The socks fit snugly around your arch and are reinforced around the heel, offering plenty of longevity.

I have been wearing these socks for 3 years now and I will never wear any other hiking sock again! Most socks are just too lumpy for my boots and tend to sag around my ankles. Not so with FITS light hikers. These socks have a triangular toe box that keeps extra fabric from bunching up around your toes. The ball and heel are nicely padded with the heel having a fit, pun intended, like no other sock on the market. The heel has a Y stitching that doesn't allow the padding to thin as the sock is stretched over your foot. Best of all is the light gradual compression that keeps the socks up all day! LOVE these socks!! Also the ladies socks are in adorable colors.