The Atomic Hawx Prime 100 is the perfect ski boot for the most people in the most situations Ð a medium-width ski boot with a medium flex. It offers a reliable but exciting ride for less aggressive skiers for whom day-in, day-out comfort is a must-have. For less weight, less work, and more skiing, itÕs designed with Prolite Ð our revolutionary light construction with added reinforcements where needed. With a 100mm last, itÕs made for medium-width feet, and our pre-shaped 3D Gold 3Mª Thinsulateª Liner gently hugs your feet from the start Ð and feels even better after the thermoforming Memory Fit process that customizes the shell, cuff, and liner. For recreational skiers looking for real-deal performance with ski-all-day comfort, then this boot is the definitive answer.
Memory Fit Ð Advanced heat-fitting technology creates a fully personalized shell, cuff and liner in minutes. The key is Memolink, Atomic`s special additive that improves the moldability and stretch of their plastics. Expansion can be up to 6mm forefoot width and up to 10mm ankle width, resulting in a permanent and complete anatomical fit in minutes. See your bootfitter for details.